Domino’s Success Could Depend on How Well Domino’s Can Survive Labor Shortage
Domino is a small, rectangular block used as a gaming object. The game is played by laying down dominoes in a row, each with a number of spots or pips on one side and blank or identically patterned on the other. The pips represent the points on a die, although some sets use dots that are different from those on a die. Each domino also has a line or ridge that separates the identity-bearing side from the blank side. Dominoes are sometimes called bones, pieces, men, or cards. They are made of rigid material such as wood or bone, but they can also be made of polymers like plastic. They are often used to play a variety of games that involve a chain reaction, whereby a single domino knocks over a series of others.
Hevesh has been playing with dominoes since she was a child, and her interest in them led to her starting an online YouTube channel where she shared videos of her creations. She now makes a living as a professional domino artist and creates mind-blowing setups for movies, TV shows, and events—including the album launch for pop star Katy Perry. In addition to her work for major brands, Hevesh also creates customized domino sets for individuals and families.
While Domino’s has grown rapidly over the past decades, the company faces several challenges that could derail its long-term success. Most notably, the labor shortage is making it difficult to meet customer demand for Domino’s delivery services. However, if Domino’s can overcome this challenge, it will be well-positioned to continue growing its franchise business for years to come.
When Tom Monaghan started Domino’s in Ypsilanti, Michigan, in the early 1970s, his primary concern was meeting customers’ pizza needs as quickly as possible. This goal drove his business strategy, which focused on locating locations near college campuses. It worked, and Domino’s soon had over 200 stores in operation.
Domino’s has long been a leader in the fast-food delivery market, but third-party delivery services are gaining ground. These third-party companies have broken business models that will likely fail in the long run, but they are posing a threat to Domino’s in the short term. They are able to deliver pizza much more efficiently than Domino’s can and, in some markets, they offer same-day delivery at a lower cost.
As the domino market continues to grow, Domino’s will have to focus on lowering its prices and improving its efficiency in order to keep up with the competition. Despite these challenges, Domino’s remains an industry leader and is poised for future growth. Its delivery capabilities are a major competitive advantage that will help the company overcome its current labor shortage.