Singapore Pools Embraces Digitalisation to Stay Relevant to the Gaming Industry
Sgp Pools is the first state-owned lottery operator in Singapore to offer online betting services. Its website allows consumers to bet on sports, racing, and lottery games like 4D and Toto. However, regulations prevent Singapore Pools from offering casino games and other gambling services. Customers will still have to visit physical outlets for identity verification before making a bet.
In 2024, the company achieved a record $12.2 billion in turnover from bets placed. This represents a 7% increase from the previous year. Its strong financial performance reflects the growing popularity of online gaming in Singapore.
To address this trend, the company aims to stay ahead of new gaming trends to keep bettors safe and compliant. To do so, it must adopt greater digitalisation and remain relevant to the industry. However, the rapid rise in digital adoption also gives rise to new challenges, including illegal gaming operators. To counter these, the company has to adopt more innovative technology solutions, and must be able to quickly identify issues with its IT environment.
The company’s digitalisation journey began with the implementation of its central lottery system, Aurora. To enable the business to better serve customers, it needed a reliable and stable IT platform that could be accessed anywhere. This led the company to select Oracle Cloud Observability and Management. The solution helps the business minimise risk, ensures proper and thorough governance of data, and reduces management complexity.
As a result, the business has been able to reduce outages and improve performance during periods of high demand. The insights and dashboards from the solution allow the company to continuously optimise its system resources in real-time.
Aside from offering a safe and secure betting platform, Singapore Pools is also committed to helping its community. It supports a wide range of charities, sporting events, and arts initiatives. It is also a sponsor of The Business Times Corporate Golf League, which is in its 11th year. CEO Lam Chee Weng shares his thoughts on the company’s role in this initiative.
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