Singapore Pools is the official operator of the national lottery in Singapore. It has a reputation for reliability and transparency. It is a trusted brand, and it has a strong social responsibility to the community. It also has a commitment to responsible gambling. Its revenue is used to support social and sporting activities, with a percentage of it being redirected to the Tote Board for distribution as grants and donations to charities and community development.
It is a multi-product, multi-channel gaming business, and it offers players the option of betting on a wide variety of events in various markets around the world. The company also operates a live betting service, where you can bet on a match while it’s still in progress. This allows you to enjoy the game fully and take into account live statistics, which are so important when making your bets.
In the 2019/2020 financial year, Singapore Pools collected close to S$9bn. Of this, 70% was returned to winners, 22% was collected by the government as tax revenue, and 5% was channelled to the Tote Board for redirected towards arts, community development, charity, education, and health. The remaining 3% represents the organisation’s operating costs.
This year, Singapore Pools is making a significant investment in digital channels and mobile platforms. It is transforming its customer touchpoints from the traditional counter-service based and in-person to an integrated digital platform where customers can easily onboard, manage their accounts and bet online. In addition, it is working with the authorities to combat illegal gambling activity.
Singapore Pools has a new central system that will help it to drive operational efficiency and enhance its services. It is using IGT’s Aurora Navigator, Data Connector, and Aurora Anywhere to offer a unified environment that supports both back-office operations and lottery applications. It will allow for faster integration and analysis, enabling Singapore Pools to make better decisions and deliver enhanced player experience.
IGT’s Aurora Navigator is the central management tool for all lottery apps and functions, providing a single view of the entire operation, including a complete history of transactions and results. Its Data Connector is a plug-and-play technology that connects external lottery systems to the core Singapore Pools system for fast and efficient data integration. And its Aurora Anywhere is the secure gateway that enables external applications to access core lottery systems, creating opportunities for expansion and improved customer service.
In the future, the Singapore Pools website will feature live streaming of select events, and it will also include a dedicated mobile app for customers. It will be a convenient way for customers to stay connected to the games they love and enjoy. It will also be easy for them to check their winnings, transfer funds, and manage their accounts on the go. The launch is scheduled for early next year. This will be a major milestone in the digital transformation of the company. The company’s goal is to become the leading provider of integrated gaming services across Asia.